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The System
Analog replacements
for a digital life.

Every function your smartphone performs, the Flip kit replaces. Not with a worse version. With a slower, more intentional one. Here's what's in the box — and why each item exists.

Scroll sideways to explore each item →

01 / 06
The Nokia 2720
Calls, texts, and maps if you need them.

The Nokia 2720 is not a compromise. It is the original. Sleek, all black, and built to do exactly what a phone should do — and nothing else. You will be surprised how quickly it starts to feel like enough.

Replaces
Smartphone · WhatsApp · Infinite scroll
02 / 06
Notebook and Pen
Leather cover. Ages over time.

The notebook arrives already written in. Someone before you — a stranger — used their seven days and left their pages behind. You add yours. When you return the kit the notebook goes to the next person. The pen is yours to keep. Leather cover, weighted in the hand, it ages the more you use it. Both are made to last.

Replaces
Notes · Reminders · Voice memos · Screenshots of thoughts
03 / 06
Film Camera
A camera you will not check.

The film roll comes inside the kit. During your seven days you take photographs of moments you would have otherwise missed — or scrolled past without seeing. No previews. No retakes. No curation. When the kit comes back, the camera does too. We develop every roll. Your photos are added to the Flip Album — a growing physical archive revealed twice a year at our gatherings. In person. Not on a screen.

Replaces
iPhone camera · Instagram · The urge to perform
04 / 06
The Flip Papers
One opened each day. No rules.

Seven things to open, one each day. Some are challenges. Some are submissions from the Flip community. Some are prompts, provocations, or small and strange things to do with your hands. There is no obligation. No homework. No wrong answer. Open them in order. That is the only rule.

Replaces
Notifications · The scroll · The endless to-do list
05 / 06
The Flip Browser
For when you reach for the laptop instead.

The Flip Browser is a Chrome extension that connects directly to your browser. Before your seven days begin you choose the sites you want to block — Instagram, TikTok, Reddit, whatever pulls you in. For the duration of your Flip they are gone. When you try to visit one, the page closes like a flip phone snapping shut. Because removing the phone from your pocket is only half the battle. The laptop is still there.

Replaces
Instagram · TikTok · Reddit · YouTube · The other device
06 / 06
Alarm Clock
The phone stays out of the bedroom.

When you do not need your phone to wake you up, it does not need to come into the bedroom. This one change — more than any other in the kit — is what people report first. Sleep improves within two nights. The morning feels different. You are not reaching for a screen before you have even opened your eyes.

Replaces
Phone alarm · Bedside scrolling · The morning scroll
The Flip Book
One notebook.
Many lives.

Every Flip kit contains a notebook already written in by the person before you. They used their seven days, added their pages, and sent it back. It went into the next kit. To someone they will never meet.

Over time the notebook becomes layered. Page 1 is one person's handwriting. Page 20 is another's. Page 200 belongs to someone who hasn't done their Flip yet.

You are not quitting your phone alone. You are joining a sequence.

The rule
Do not skip ahead.
The instruction
Leave something honest for the next person.
The lifecycle
Each notebook retires after fifteen people. Then it becomes part of the archive.
The notebook you receive has already begun.
The Flip Album
Every photo.
Every person.
One album.

The Flip Album is a growing physical archive of real moments captured during Flip experiences. Across different people, different cities, different lives.

It is not a highlight reel. It is not curated for aesthetics. It is raw, uneven, and real — because that is what life without a smartphone actually looks like.

Every photo you take during your seven days becomes part of it.

The camera

Film. 36 exposures. No preview screen. No delete button. You look properly before you shoot.

The development

When your kit comes back, the camera comes with it. We develop every roll. We include almost everything — only blank frames are removed.

The reveal

Twice a year at Flip gatherings, the album comes out. Printed photos, physical pages. You find yours mixed in with everyone else's. Not on a screen. In a room.

You compare less. You reflect more. Time has passed.

“We didn't set out to build a product. We set out to build a system that makes it genuinely possible to live without a smartphone — and still function in the world.”

— Flip
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